Photos from Overseas

Christmas arrived nine days early for Austen Angell and Joel Newman of the Portland, Oregon design firm, Modern Edge.

That’s when Austen and Joel first saw photos of Austin Joel Oduori, born while they were doing design research on the HydroPack™ as part of a demonstration project Jan. 18-28, 2011 in the Western Kenya village of Mudimbia. Hydration Technology Innovations and the Kenya Water for Health Organization conducted the project, partially funded by Eastman.

Baby Austin’s mother, Judith, was interviewed in-depth by Modern Edge to better understand what is needed from a product like the HydroPack™ in a flooding situation. Angell asked questions about the Oduori family history, photographs and objects in the home, as well as Judith’s hopes and dreams. Newman videotaped the interviews.

Floods in early December 2011 ravaged the homes and livelihoods of some 25,000 people, leaving them homeless and scattered across 11 camps in the Mudimbia and Port Victoria areas.

In response to the flooding, Nathan Jones of Hydration Technology Innovations traveled to Kenya, arriving in Mudimbia around the same time as 13,000 HydroPacks™ donated through the contributions of Eastman employees. Eastman cellulose triacetate is the heart of the HydroPack™ membrane that blocks contaminants while it absorbs water and turns the flood waters into a safe and flavored drink.

Jones helped oversee the distribution of the HydroPacks™ and documented the experience of users, including the Oduori family.

The HydroPacks™ proved to be much easier to transport than bottled water.

“They were delivered to the camps by canoe, motorcycle and bicycle,” says Jones. “This is particularly significant because the camps were not receiving any other supplies due to lack of access by road.”

The HydroPacks™ are in high demand, according to John Kudombi, assistant chief of Lwanyange Village. “Everybody is asking for it and word is spreading quickly. Not only does it clean the water, it gives people energy which is very important right now.”

“Flooded latrines and dead animals mean the bacteria count is very high in the water,” Jones explains. “Those are difficult conditions for water filters. But the HydroPack™ is ideal for this situation because of its simplicity, high purity and ability to work in muddy water.

“The training is very short, and sufficient know-how quickly spread through the camps so we see a very high degree of proper use immediately.”

The Oduori family weathered the flood with Baby Austin finding security in a blanket his namesake gave him before leaving Kenya soon after he was born.

“We emphasized the importance of empathy in effective design research,” says Angell. “For Judith and Bonfale to name their son after me and Joel is the ultimate compliment and honor. We’re humbled, and I hope our work improves the chance for a healthier future for him as well as all the children and families in disaster prone areas.”

On seeing photos of Austin Joel for the first time, Newman commented: “Such a happy little guy. Spending time with the family there made a huge impression on my life, and I feel very lucky to be able to see him as he grows up. It’s great to know that our efforts will provide help in the flooding.”

Dr. Paul K. Carlton, Jr., director, Office of Innovations & Preparedness, Texas A&M University Health Science Center, was part of the demonstration project and is a big advocate of the HydroPack™, especially the logistical benefits it provides.

“What a gift Eastman has given the people of Mudimbia – the gift of life! Little did we know that less than one year after our trip to Mudimbia, the people would receive such a blessing as the gift of life. We, who went on the trip, now can realize how important our work was to these wonderful people.”

 

 


Article via Eastman

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Modern Edge mentioned in Business Week magazine on Service Design.

posted February 21, 2013

Business-Week-1

Business Week has an article on Service Design this week. The article focuses on the development of the Audi Dealership experience being redesigned by one of Boston’s largest consulting firms. Business week also reached out to Modern Edge Inc. for commentary on service design.

When design services and experiences, companies need to “create alignment across all the different departments of the organization. They need someone to help figure out what’s really giving [consumer] value and what’s unnecessary.”

http://www.modernedge.com/2013/02/the-changing-landscape-of-service-design/


The Oregonian covers a Modern Edge design collaboration project.

posted February 21, 2013

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“Cutting-edge design is about serving people, no matter where they are and who they are.”

An article in the Oregonian on one of our recent collaborations…

http://www.modernedge.com/2013/01/design-forum-pdx-brings-attention-to-quality-design-social-responsibility/


Plastic News Executive Forum

posted January 28, 2013

Coming up…March 3-6, 2013

http://is.gd/ng9lLG


2013 CES: LVCC The Human Body: The Next Digital Revolution

posted January 11, 2013

Arianna Huffington moderated a panel at the 2013 Consumer Electronics Show in Las Vegas on Tuesday that discussed the ways in which technology can improve individuals’ health and wellness.

The panel, called “The Digital Health Revolution: Body, Mind and Soul,” brought together a group of medical and business luminaries: Deepak Chopra, co-author of “Super Brain” and founder of The Chopra Foundation and Chopra Center; David Daly, head of oncology for Life Technologies; Andrew Thompson, co-founder and CEO of Proteus Digital Health, Inc.; Reed V. Tuckson, executive vice president and chief of medical affairs at UnitedHealth Group; and Sonny Vu, CEO and founder of Misfit Wearables.

http://www.huffingtonpost.com/2013/01/09/arianna-ces-technology-health-stress_n_2437674.html

Bill Clinton Crashes CES

posted January 10, 2013

IDG News Service (San Francisco Bureau) — Former U.S. President Bill Clinton made a surprise appearance at the International CES on Wednesday, where he talked a little about technology and a lot about hot-button political issues like the environment and gun control.

http://www.cio.com/article/726082/Bill_Clinton_Crashes_CES_to_Talk_Politics_and_the_Internet


The 2013 International CES

posted January 9, 2013

The 2013 International CES has begun!  Check out the list of events and keynote speakers.

http://www.cesweb.org/

 


IDSA Names Daniel Martinage as Executive Director

posted January 3, 2013

The Industrial Designers Society of America (IDSA) has named Daniel Martinage, CAE, as its new executive director, effective January 4. “IDSA is excited to welcome Daniel to the design community,” commented George McCain, chairman of IDSA’s board of directors. “His training and experience will be key as we continue to expand our influence and global reach.”

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CCPIT creative design week a big success.

posted November 19, 2012

中國國際貿易促進委員會在北京和青島舉行了兩件大事。
Modern Edge, Inc. 參加了此次活動並取得了兩場講座 – 我們非常感謝組織者和商界人士。我們期待著在2013年回到中國,繼續在中國發展我們的業務關係。

 

 

 

 


Pie: THE PORTLAND INCUBATOR EXPERIMENT

posted October 3, 2012

Innovation Workshop by Modern Edge, Charles Austen Angell, President

In August Modern Edge partnered with Pie and created an informative Innovation workshop for the students at PIE.  Pie is an incubator for young entrepreneurs who are taking a 12 week course in how to start a company. Pie is a partnership among leading brands, technology innovators and Widen + Kennedy.  It’s a collaborative culture which encourages like minded individuals into continuous innovation in tech, culture, and brand experiences.

Austen Angell’s workshop focused on breaking the start-up business model into three digestible segments. Business, Technology, and the People that run your business.  Each student broke their business apart and were able to start identifying the strengths of their ideas & the areas of improvement.  We wish each of the students well in their endeavors, because PIE DEMO DAY is OCTOBER 5th, 2012.

http://www.youtube.com/watch?v=UgxDkZIyar4&feature=em-share_video_user

www.modernedge.com
http://www.piepdx.com/

CCPIT: China International Creative Design Week

posted October 3, 2012

China Council for the Promotion of International Trade

This event was created to promote the exchange and cooperation between Chinese manufacturers and international designers.

Introduction

Charles Austen Angell is President and CEO of Modern Edge Design, based in Portland Oregon. Modern Edge is a strategic industrial design firm with an emphasis in health and wellness, home and mobility, and active lifestyle products. Mr. Angell’s work in under-served healthcare markets and sustainable design has taken him around the world, including projects in Vietnam, Kenya, Ecuador, and China.Mr. Angell is also the Chair-Elect of the Industrial Designers Society of America. As its incoming leader, he will lead the board in setting the direction and strategy of the organization for the next two years and beyond.

The Future of Choice.

Markets, by their nature, are about choices, and a sustainable future is one of those choices. Business leaders often feel as though they are not in control of market demands, but this is because they have not embraced the simple truth that consumer choices are driven by emotion. Understand the emotions of the consumer, and you understand the market. To truly understand sustainability we need to explore how these choices are made by consumers in relation to products, business and society.

Qingdao on Nov 11-13 and Beijing on Nov 14-16

http://overseas.ccpit.org/Contents/Channel_2417/2012/0201/319050/content_319050.htm