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The Color of Money: Birds, Bees, Beards and Pyramids

April 16th, 2013

 

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Perceived value and usability is a primary concern of anyone involved in developing branded products.

Join us at the at the IDSA Eastern District Conference, where Modern Edge’s Austen Angell will discuss and explore the design of money around the globe as way of understanding the role of color and design in driving perceived value, usability and brand in everyday objects.

Northeast District Design Conferences, The Color of Design; April 19-20

http://idsa.org/2013northeastdistrictdesignconference-schedule


Boston

April 15th, 2013

To everyone in Boston and participating in the Marathon, our best thoughts are with you…

 


Plastics News’ Executive Forum, Lessons in Creative Thinking

April 12th, 2013

Plastics News’ Executive Forum was held March 3-6 in Tampa.

Modern Edge’s Angell offers lessons in creative thinking…

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“Creativity is completely a process, just like surgery is a process,” Angell said. “Just because it’s a process doesn’t mean anybody could do it.”

http://www.plasticsnews.com/article/20130412/NEWS/130419963/modern-edges-angell-offers-lessons-in-creative-thinking#

By Bill Bregar
SENIOR STAFF REPORTER


IDSA, DESIGN YOUR ECOSYSTEM

April 11th, 2013

IDSA, 2013 Central District Design Conference

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No product is an island, especially in this new world of compatibility. A manmade environment typically consists of an assortment of interrelated products working harmoniously with each other, much like our natural ecosystem. When developing a new product experience, it is the designer’s job to carefully consider this context of the micro-ecosystem and analyze the interdependencies formed between the lead product, secondary products, complementary products and accessories lines. The end user or consumer is not served just by a single product but by this well balanced micro-ecosystem.

Hope to see you at the event,  Renaissance Cleveland Hotel in Downtown Cleveland, April 12-13

http://www.idsa.org/2013centraldistrictdesignconference#oid=1004_26


Brand X Challenge – What is the Design Experience?

April 11th, 2013

Brand X Challenge Charles Austen Angell

 

The Brand X Experience Design Student Competition is a national competition for undergraduate design and marketing students enrolled at a college or university.  The goal of the Brand X competition is to expose students to the creative challenges of “experience design,” a fun and growing segment of the design industry and one of the fastest-growing job sectors for design professionals. Participating student teams will learn about the growing experience design discipline as they develop a hypothetical experiential marketing campaign for Under Armour’s sponsorship of the 2014 Winter Olympics in Sochi, Russia.  Modern Edge, is looking forward to participating in this event.

Chifoo, Sorry Seems to be the Hardest Word

April 4th, 2013

CHIFOO, 2013 Lecture Series

Big thanks to all of the members + attendees at CHIFOO for coming out and supporting Austen Angell, CEO of Modern Edge’s talk last night on, “Sorry Seems to be the Hardest Word”.

Austen Angell, Modern Edge, CHIFOO, Quantifying Kick-Ass Lecture Series


Bloomberg TV : Market Makers : Austen Angell on Car Design Renaissance Happening in America

April 3rd, 2013

Charles Austen Angell, Founder of Modern Edge, discusses the varying design aesthetic over the years in the automobile industry and the return to style.

He appears on Bloomberg Television’s “Market Makers.”

Austen Angell of Modern Edge on Car Design, Bloomberg TV

 

 

 

 

 

 

 

 

(Source: Bloomberg)


Brand X Challenge

April 1st, 2013

Design and Marketing Students: One week left to sign up for this year’s Brand X Challenge Featuring Under Armour! Teams of students across the country will create a mock campaign for Under Armour’s sponsorship of the 2013 Winter Olympics, in the process competing to win cash prizes, paid internships and a grand-prize trip to Chicago!

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Austen Angell, judge for the Brand X Challenge.

Learn more at http://freepdfhosting.com/ef58d08127.pdf.

Sign up to participate by Feb. 28 at http://www.tinyurl.com/brandxdoit. Submissions due April 5.


Charles Austen Angell, Modern Edge will be participating in the CHIFOO, Quantifying Lecture Series

April 1st, 2013

 

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Sorry Seems to be the Hardest Word

Building a Kick-Ass company is more than just difficult—it’s a high-wire act that challenges even the most skilled product development acrobats, and there’s no net.  Just look at Tim Cook’s apology for Apple’s Maps application—The company that danced on the wire for so long had to swallow its pride and backtrack after howls of disappointment from the Apple faithful. How did a company with such a winning track record miss the mark by so much? How can your company avoid getting it wrong?

5:00 – 6:30: CHIFOO
Please join us before the meeting to enjoy a no-host dinner at the Lucky Lab Beer Hall at 1945 NW Quimby.

6:30 – 7:00 
Registration and networking at the new ISITE offices at 2030 NW Pettygrove, in the Pearl District.
See a map.

7:00 – 8:30 
Meeting followed by vigorous Q & A.

LOCATION

This meeting will be held at the offices of ISITE at 2030 NW Pettygrove.See a map.

COST 

CHIFOO members: FREE. Non-members can join CHIFOO at the door for only $25 and get in to all meetings for free for a year.

For more information and registration please click link below.  Hope to see you there.

http://www.chifoo.org/index.php/chifoo/events_detail/sorry_seems_to_be_the_hardest_word/

 


Bloomberg Business Week Style, Designers Imagine Ways to Hide Cigarettes in NYC Stores

March 20th, 2013

Stores will no longer display a colorful wall of cigarettes behind the register if New York City Mayor Michael Bloomberg gets his way. The mayor (who is founder and majority owner of Bloomberg Businessweek parent Bloomberg LP) has called for legislation that “would mandate that tobacco products such as cigarettes be kept in cabinets, drawers, under the counter, behind a curtain or in any other concealed location.” It would not impact advertising.

Charles Austen Angell, chair-elect of the Industrial Designers Society of America and CEO of Modern Edge (Portland, Ore.): “Maybe you should hide them behind the health food: the juices and the whole-grain breads. This way your positive choices are upfront.”

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Photograph by Mark Lennihan/AP Photo

http://www.businessweek.com/articles/2013-03-20/designers-imagine-ways-to-hide-cigarettes-in-nyc-stores


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Modern Edge mentioned in Business Week magazine on Service Design.

posted February 21, 2013

Business-Week-1

Business Week has an article on Service Design this week. The article focuses on the development of the Audi Dealership experience being redesigned by one of Boston’s largest consulting firms. Business week also reached out to Modern Edge Inc. for commentary on service design.

When design services and experiences, companies need to “create alignment across all the different departments of the organization. They need someone to help figure out what’s really giving [consumer] value and what’s unnecessary.”

http://www.modernedge.com/2013/02/the-changing-landscape-of-service-design/


The Oregonian covers a Modern Edge design collaboration project.

posted February 21, 2013

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“Cutting-edge design is about serving people, no matter where they are and who they are.”

An article in the Oregonian on one of our recent collaborations…

http://www.modernedge.com/2013/01/design-forum-pdx-brings-attention-to-quality-design-social-responsibility/


Plastic News Executive Forum

posted January 28, 2013

Coming up…March 3-6, 2013

http://is.gd/ng9lLG


2013 CES: LVCC The Human Body: The Next Digital Revolution

posted January 11, 2013

Arianna Huffington moderated a panel at the 2013 Consumer Electronics Show in Las Vegas on Tuesday that discussed the ways in which technology can improve individuals’ health and wellness.

The panel, called “The Digital Health Revolution: Body, Mind and Soul,” brought together a group of medical and business luminaries: Deepak Chopra, co-author of “Super Brain” and founder of The Chopra Foundation and Chopra Center; David Daly, head of oncology for Life Technologies; Andrew Thompson, co-founder and CEO of Proteus Digital Health, Inc.; Reed V. Tuckson, executive vice president and chief of medical affairs at UnitedHealth Group; and Sonny Vu, CEO and founder of Misfit Wearables.

http://www.huffingtonpost.com/2013/01/09/arianna-ces-technology-health-stress_n_2437674.html

Bill Clinton Crashes CES

posted January 10, 2013

IDG News Service (San Francisco Bureau) — Former U.S. President Bill Clinton made a surprise appearance at the International CES on Wednesday, where he talked a little about technology and a lot about hot-button political issues like the environment and gun control.

http://www.cio.com/article/726082/Bill_Clinton_Crashes_CES_to_Talk_Politics_and_the_Internet


The 2013 International CES

posted January 9, 2013

The 2013 International CES has begun!  Check out the list of events and keynote speakers.

http://www.cesweb.org/

 


IDSA Names Daniel Martinage as Executive Director

posted January 3, 2013

The Industrial Designers Society of America (IDSA) has named Daniel Martinage, CAE, as its new executive director, effective January 4. “IDSA is excited to welcome Daniel to the design community,” commented George McCain, chairman of IDSA’s board of directors. “His training and experience will be key as we continue to expand our influence and global reach.”

Read more


CCPIT creative design week a big success.

posted November 19, 2012

中國國際貿易促進委員會在北京和青島舉行了兩件大事。
Modern Edge, Inc. 參加了此次活動並取得了兩場講座 – 我們非常感謝組織者和商界人士。我們期待著在2013年回到中國,繼續在中國發展我們的業務關係。

 

 

 

 


Pie: THE PORTLAND INCUBATOR EXPERIMENT

posted October 3, 2012

Innovation Workshop by Modern Edge, Charles Austen Angell, President

In August Modern Edge partnered with Pie and created an informative Innovation workshop for the students at PIE.  Pie is an incubator for young entrepreneurs who are taking a 12 week course in how to start a company. Pie is a partnership among leading brands, technology innovators and Widen + Kennedy.  It’s a collaborative culture which encourages like minded individuals into continuous innovation in tech, culture, and brand experiences.

Austen Angell’s workshop focused on breaking the start-up business model into three digestible segments. Business, Technology, and the People that run your business.  Each student broke their business apart and were able to start identifying the strengths of their ideas & the areas of improvement.  We wish each of the students well in their endeavors, because PIE DEMO DAY is OCTOBER 5th, 2012.

http://www.youtube.com/watch?v=UgxDkZIyar4&feature=em-share_video_user

www.modernedge.com
http://www.piepdx.com/

CCPIT: China International Creative Design Week

posted October 3, 2012

China Council for the Promotion of International Trade

This event was created to promote the exchange and cooperation between Chinese manufacturers and international designers.

Introduction

Charles Austen Angell is President and CEO of Modern Edge Design, based in Portland Oregon. Modern Edge is a strategic industrial design firm with an emphasis in health and wellness, home and mobility, and active lifestyle products. Mr. Angell’s work in under-served healthcare markets and sustainable design has taken him around the world, including projects in Vietnam, Kenya, Ecuador, and China.Mr. Angell is also the Chair-Elect of the Industrial Designers Society of America. As its incoming leader, he will lead the board in setting the direction and strategy of the organization for the next two years and beyond.

The Future of Choice.

Markets, by their nature, are about choices, and a sustainable future is one of those choices. Business leaders often feel as though they are not in control of market demands, but this is because they have not embraced the simple truth that consumer choices are driven by emotion. Understand the emotions of the consumer, and you understand the market. To truly understand sustainability we need to explore how these choices are made by consumers in relation to products, business and society.

Qingdao on Nov 11-13 and Beijing on Nov 14-16

http://overseas.ccpit.org/Contents/Channel_2417/2012/0201/319050/content_319050.htm